Our Story

Making the Right Choice

When Choice Catering Equipment Limited opened its doors in 1989, managing director Steve Preston had absolute blind faith that his business would succeed.

“It never occurred to us at all that Choice Catering Equipment wouldn’t work and yet statistically we really had no show at all. Most businesses collapse in the first 12 months but we just focused on exactly what we were going to do and it paid off.”

Now the Auckland based company, enjoys a high market profile and impressive annual sales. The company is one of the leading suppliers of catering equipment, kitchenware and ancillary items to the New Zealand hospitality industry. It also imports and distributes to other re-sellers nationally and sells to end-user clients such as restaurants, hotels, fast food operators and supermarket chains.

Owning its own premises of over 20,000 sq ft, Choice Catering Equipment has large warehouses and a well stocked display showroom to maximise its selling exposure.

Over the years the company has continued to introduce to the market the latest and most innovative products. Many of the products in the range include uniforms, trolleys, kitchenware, crockery, specialised equipment, innovative colour coded food safety products and top of the range bench line equipment sourced from its subsidiary company, Roband NZ Ltd.

With a “lean & mean” philosophy the operation runs on well trained and experienced staff who work to the company edict of providing fast, efficient, personal service with integrity. This has enormous advantages for existing and new customers who recognise that Choice Catering Equipment is committed to the total support of its customers.

On 31st August 2017 Nisbets New Zealand Limited purchased the business assets of the Comapny and inted to trade as Choice Catering Equipment until such time as they can install their own sytems and technology. Nisbets NZ are part of the huge Nisbet group based in the UK. They intend to continue and grow the existing business.

CATEQ is the registered trademark of Choice Catering Equipment

The first 25 years has been a long and winding story meeting lots of interesting people along the way.

We hope that the next 25 years will be just as fun although we may be a tad older!

Professional Catering Equipment

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